Major Esports Acquisition Unveiled: FaZe to Join GameSquare

Major Esports Acquisition Unveiled: FaZe to Join GameSquare

Kaustavmani Choudhury

20 Sep, 2023, 17:17

|

Last updated: 11 Apr, 2025, 03:00

In a significant development within the esports industry, FaZe Clan, the esports organization and its parent company, FaZe Clan Inc., have announced their acquisition by GameSquare. This acquisition is expected to bolster the financial stability of FaZe Clan. Which faced economic challenges after a tumultuous public listing. GameSquare is a Texas-based esports holding company with backing from the NFL's Dallas Cowboys. Their aim is to finalize the acquisition by year-end, marking a new chapter for both organizations.

Leadership Reshuffle: FaZe Clan Founders Back in Charge

As part of this acquisition, the founders of FaZe Clan, Richard "Banks" Bengtson, Thomas "Temperr" Oliveira, and Yousef "Apex" Abdelfattah, will be reinstated in leadership roles within the brand. This transition signals a return to the organization's roots. And may usher in a fresh era for FaZe Clan under their guidance.

Shared Ownership Raises Conflict of Interest Concerns

One of the notable outcomes of this acquisition is FaZe Clan's shared ownership with another esports team within GameSquare's portfolio—Complexity. This partnership presents exciting possibilities. But also gives rise to potential conflict of interest issues. Especially in the competitive world of Counter-Strike.

Both FaZe Clan and Complexity are active contenders in Counter-Strike tournaments, and they frequently find themselves competing against each other in prestigious events. Furthermore, they share partnerships with ESL and BLAST, two of the most prominent tournament organizers in the world of Counter-Strike. The question of potential conflicts of interest arises due to these connections.

ESL's Stance: Multiple Teams and Conflict of Interest

ESL, the organization behind major Counter-Strike tournaments, has a specific rule, Section 2.11.3.1, which prohibits one organization from fielding multiple teams in the same competition. However, it remains uncertain whether this regulation extends to separate entities with shared ownership. As a result, the relationship between FaZe Clan and Complexity could pose challenges in adhering to this rule.

Section 2.11.3.1 of ESL Pro Tour CS General Rules
Image Source: ESL Pro Tour CS General Rules Guidebook

Valve's Rigorous Criteria for Counter-Strike Majors

Valve, the developer of Counter-Strike, upholds stringent criteria for its Major tournaments, including strict regulations on conflicts of interest. According to the official Counter-Strike Major rulebook, teams and players participating in these tournaments must not have any financial interest in the success of a team they are competing against. This includes any form of business entanglement, such as shared management, shared ownership of entities, licensing agreements, and loans.

The acquisition of FaZe Clan by GameSquare opens the door to exciting opportunities, but it also presents a range of complex challenges related to conflicts of interest in the world of esports. As the esports industry continues to evolve, how these issues are addressed will be closely watched by fans, players, and industry stakeholders alike.

Read the full statement by GameSquare HERE.

Read More: Rising Stars and Shifting Fates: Enter the IEM Sydney 2023 Playoffs

Featured Image Source: GameSquare / FaZe Clan

Latest news

Luminosity Gaming Makes Long-Awaited Return to Counter-Strike after 7 Years

Luminosity Gaming Makes Long-Awaited Return to Counter-Strike after 7 Years

Luminosity Gaming returns to Counter-Strike after 7 years by signing Monte's four-man core and Legacy's IGL. Here's more.
16h
Adarsh J. Kumar

CS2 Update Brings IEM Cologne Major 2026 Champions Autographs and Highlight Charms: How to Get and More

To commemorate Team Falcons' triumph over FURIA at the IEM Cologne Major 2026, Valve has released the Champions Autograph stickers and Highlight Charm to CS2. Let’s find out more about Champions Autographs and how to acquire them.
1 Jul
Ganesh Jadhav

Magisk Joins BC.Game’s Counter-Strike Roster as IGL

BC.Game adds four-time Major winner Magisk as its in-game leader. The Danish CS legend joins s1mple, electronic, and Senzu in the lineup.
30 Jun
Adarsh J. Kumar

FISSURE Owes Prize Money to Multiple CS2 Orgs, Including Astralis, FURIA, and G2

FISSURE has acknowledged outstanding prize pool payments owed to 15 Counter-Strike 2 teams, including top organizations like Astralis, FURIA, and G2. The organizer clarified that the pending amounts relate exclusively to tournament winnings from its event series, not salaries or commercial agreements
26 Jun
André Guaraldo

New Study Finds 400 Million Gen Z Consumers Regularly Engage With Esports

The numbers are in, and they're hard to argue with. A new whitepaper from ESL FACEIT Group (EFG), Hero Esports, and Niko Partners titled The Esports Generation: Who They Are & Why They Spend dropped today, and it paints a picture of an audience that is bigger, more engaged, and more commercially valuable than many brands still realize
25 Jun
Thales Costa

G2 Bench SunPayus; r1nkle Joins CS2 Roster

After what many would consider a successful run at the IEM Cologne Major 2026, G2 CS2 has decided to bench their AWPer SunPayus in favor of r1nkle. The Ukrainian 21 y.o made waves in 2025 with NIP and was benched by the team in April 2026.
25 Jun
Ganesh Jadhav

G2 Esports and One Piece Collaborate to Create New Limited-Edition Drop

Esports giant G2 is making another move into the anime fashion space, this time partnering with one of the most beloved franchises in the world. In collaboration with One Piece, G2 has announced a new limited-edition streetwear drop available as of today (June 25).
25 Jun
Martin Arévalo-Östberg

Comments (0)

Log in to comment on this match