Unibet Reviews & Ratings for May 2025 - Is it legit and safe to play?

Unibet has a great selection of promotions and bonus offers to give fans something enticing, making the site more appealing to sign up to. For those unaware, bonus offers are extra incentives for new and existing customers to use for their own bets with the bookmaker. For example, this can be free credit to use on certain sports, or a bonus amount added on top of deposits made by the customer. This in turn gives customers more to bet with and reap the rewards if successful. Out of all the bookies, Unibet is regarded as one of the best rated sites for bonus offers, with the main ones noted here:

Welcome Bonus – For the Unibet sportsbook, new customers that deposit a minimum of £10 and place a stake of at least £10 at minimum odds 2/5, will receive up to x4 their initial deposit. Up to £20 in free bets with 24 hours and a casino bonus up to £20 the next day. Remember, as always, terms and conditions apply.

Please note: The bonus structure may vary based on the region that you are based in. For instance, the main promo in Arizona and New Jersey USA includes a Second chance bonus up to $100, where your bet of $10 or more (up to $100) is returned to you within 72 hours if it loses. In Pennsylvania, you can get back up to $500.

Unibet’s usability is one of the main positives of this bookmaker. Each section of the site is easily-accessible, and easy for people to navigate through the site. All the sections within the site are categorised and can be found through minimal clicks. Placing a bet with Unibet is also very simple, with everything customers need simple and accessible to make a bet, including live betting. As previously mentioned, the only negative aspect of Unibet’s usability is the long log-in process, which can be annoying for some users, but not all.

The look of Unibet’s site is simple, but this is absolutely a positive for the bookmaker. Sometimes, that’s all you need from a site – no fancy animations or anything like that, just a nicely-structured site design. On top of that, the site’s feel is also very beneficial for users, with the site being very comfortable and easy for customers to scroll through each market and sport with minimal issues. Our Unibet review also found that the site’s functionality is very easy-to-use, both on website and mobile devices. Another bookie with a similar structure is William Hill - you can read all about it in our William Hill review.

Now we have looked at the site and their offers, you may be wondering what you need to do to get started with your Unibet account and start betting with the bookmaker. In regard to payments, Unibet makes it, once again, very easy, simple, and accessible for customers to deposit, bet and withdraw money from your account. Debit cards, ApplePay and e-wallets such as PayPal are available for all users in the UK, Europe and Canada. Deposits are all instant, and there aren’t many issues with withdrawing money, but debit cards are usually the safest way to do so.

If anyone has doubts regarding any payments, or asking the question ‘is Unibet reliable?’, then we can put your minds at ease, as anything to do with a customer's finances, Unibet are definitely safe.

A minimum deposit of £5/$5/€5 is all that is needed to get started for most payment methods. Of course, for some of the bonus offers mentioned earlier, a slightly higher deposit is needed for them to become available, and there is also a maximum deposit allowed at any one time for all methods of payment.

Unibet has a rare service titled ‘Unibet Community’, where customers can access communication to other customers to help one another solve any issues they have. These forums and threads allow bettors to talk to each other, giving advice and help where they can to ensure everyone is having their best experience when it comes to betting.

For contacting Unibet, a live chat isn’t apparent at first through the ‘help’ section of the site, but once searched for can be accessed. An email address is also provided for customers to write to, with a reply expected within two working days. An improvement area for the bookmaker is that a telephone number isn’t available for customers to ring to have a conversation with someone over the phone. However, the help centre online is as well-designed as the rest of the site, so customers can easily access answers to their queries.

There should be no room for questions such as ‘is Unibet legit?’ and ‘is Unibet secure?’. The bookmaker has gained its gambling licences from the UK Gambling Commission and Gibraltar Gambling Commission. Strict criteria has to be met for any bookmaker to gain a licence from the UKGC, so customers can be assured of maximum safety.

Unibet is owned by a parent company called the Kindred Group, who are a public limited company (plc). They are listed on the Stockholm Stock Exchange.

Obviously, player protection has to be a top priority for any gambling sites, and Unibet is no different. Minors are protected as you have to be over 18 years old to create an account, and Unibet will verify this before any bets are placed.

Furthermore, companies such as eCogra, EGBA and GamCare trust Unibet, showing that the bookmaker is associated with responsible gambling.

Reading this, you may think that there is absolutely nothing wrong with Unibet and that it is perfect, but, unfortunately, that is not the case. This part is the first real negative of the bookmaker – the site does not offer rewards for customers, or offer loyalty programmes for those who have bet with Unibet for a long period of time.

If there are any, it may be for a limited amount of time and don’t last long. It very much depends on the customer’s activity, where you may be offered an odd bonus here or there, but we’re afraid that’s it. When compared to the other available bookies, this can be seen as a downside to using Unibet, with others offering ‘loyalty schemes’ and ‘VIP points’ for their existing customers.