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Out of the Blue! BlueBet Review & Rating 2021

Is BlueBet Legit or a Scam?

Australian punters rejoice, because today we’re checking out one of the biggest names in Australian betting: BlueBet. Formed in 2015, BlueBet has really gained in popularity over the last six years and we’re about to find out why.

BlueBet is the brainchild of former SportingIndex CEO Michael Sullivan, which shows it has the credentials to become quite the force, and the fact that it has recently gained a license to operate in the US state of Iowa shows the intentions of the company. So why don’t we look a little closer in our Bluebet reviews?

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  • Comprehensive, 24/7 customer support.
  • Offers a vast selection of Australian markets such as Australian rules football.
  • Competitive odds.
  • No eSports betting available.
  • No sign of a welcome bonus at this time.

Unfortunately, it does not appear to be the case that BlueBet offers new customers a bonus. We can't say that this affects our rating of Bluebet though because it is not their fault. Australian law prevents them from offering sign up offers or welcome bonuses to new players. Nonetheless, there are other promotions available at BlueBet which we will discuss a little later on.

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  • -21 sports to choose from.
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  • -Ability to bet in-play on most sports.

Usability, Look & Feel

The BlueBet site is quite minimalist in its design and it suits the overall aesthetic of the brand from its logo to its design. Moving around the site is nice and easy thanks to some sensibly placed menus and buttons and overall, the whole user experience for BlueBet betting.

There is also a BlueBet mobile app for both Android and iOS that users can download with a quick search in their respective app store. It can only be downloaded in Australia, so it you’re out there and interested in BlueBet it may be a good idea to download it as it’s a great-looking app.


BlueBet offers a reasonable selection of payment methods that should suit most users out there. You can put money down in any of the following ways either over the website or the phone:

  • VISA
  • Mastercard
  • POLi Payments
  • BPAY

When it comes to depositing, you should find that the cash becomes available almost immediately although it can take up to 24 hours for the funds to become available in your account. BlueBet also promises to transfer all withdrawal requests within 7 days.

Customer Support

If you need some help at any point during the sign up process or if you get stuck placing a bet, you can reach out to BlueBet using their 24/7 live chat function. You can also reach out to them over the phone if you are based in Australia, although the lines are not open 24 hours in the way that the chat is.

24/7 support is an invaluable thing to have at a bookmaker online for obvious reasons. Our BlueBet reviews get a big tick here.

License & Security

Right now, the two places that you can take part in BlueBet betting are Australia and Iowa. BlueBet’s gambling operations are governed by the South Australian Gambling Codes of Practice so you can be safe in the knowledge that any business you do with BlueBet is legitimate so long as you are in the right place to do that.

It would appear to be the case that Michael Sullivan has plans to branch BlueBet out to other American states in the future but as we have seen from the likes of Bet365, that is easier said than done. Good luck to him though!

Rewards & Loyalty Programme

Earlier on, we were a little disappointed by the fact that BlueBet does not offer a welcome bonus right now but they do offer bonuses for their existing customers which is a salvaging factor for BlueBet reviews.

BlueBet offers daily and weekly promotions that change all the time. They can come in the form of enhanced odds for particular markets at particular times, free bets when you place a certain deposit or matched deposits. Keep an eye on the promotions page of the BlueBet website to find out what’s going on at the moment.

BlueBet Sports Betting

BlueBet Sports Betting

Most BlueBet reviews will be focused around the sports betting element of the site and the reason for that is simply that BlueBet is all about its sport. In fact, there’s not much else you can do with BlueBet other than bet on sports!

Betting Markets

Michael Sullivan, the CEO, created BlueBet with the intention to give the Australian people a more Australian way to bet. As such, they prioritise the likes of Aussie rules football, horse racing and rugby. You can even bet on the more quirky Aussie sports out there such as harness racing.

We’re not sure how branching out into the US is going to affect this plan, but we’re excited to see where Mr Sullivan. takes the company in years to come. Perhaps a sign of this is the fact that BlueBet details baseball as a popular market. A sign of things to come?


BlueBet prides itself as a legitimate company and a big part of that is running competitive odds. The organisation claims that it has some of the best odds in Australia and a quick fact check shows that this actually is true.

The BlueBet odds are more than competitive. Sure, you’re not going to get much better value from BlueBet compared to one of its Aussie competitors as odds are only going to be so different from site to site but it’s always good to know that you are getting fair prices when you’re BlueBet betting.

Live Betting & Streaming

One area where BlueBet will fall down in any BlueBet reviews is the fact that they do not offer any live streaming. We’re not sure if this is to do with licensing or if it's a purposeful decision, but it is quite a shame.

Considering the fact that a lot of BlueBet’s competitors, particularly in the US and UK, do have live streaming, you would like to think that BlueBet will fix this in the near future. It certainly would lead to a more engaging betting experience and improve the customer experience.


Some bookmakers will limit the amount of cash that can be won at any one time which can be frustrating for those out there that like to play very high odds bets or with huge stakes. But is BlueBet one of those?

The answer is yes. BlueBet places a withdrawal limit to $100,000 at any one time. To most of us, this will not be a problem at all, but for the high rollers out there, some reconsidering might need to be done. Interestingly, customers who make their payments over the phone are entitled to a maximum withdrawal of $200,000. We’re not sure who actually does that these days but the option is there if you need it.

Product Summary & Conclusion

It’s a shame that BlueBet does not offer eSports markets or a casino but then again, we never would have expected it to. It’s just not that type of bookie. If you can get over that fact then the chances are you will have a good time with BlueBet betting.

All good BlueBet reviews should concur that BlueBet offers very good odds and a wide range of markets that are excellent for the Australian audience. We’d just like to see a decent welcome bonus some time soon, please!

If you’re interested in an Australian bookie that offers a more modern take on betting then take a look at our Draftstars ratings.

BlueBet ESports

BlueBet eSports

One of the questions on a lot of our readers’ lips will be ‘is BlueBet eSports legit?’ We can tell you right now that the answer to that question is a no, but not because it’s a scam. BlueBet does not currently offer any markets on eSports whatsoever.

This actually does not come as much of a shock to us as it is quite clear that the BlueBet betting target audience is probably not the type to play eSports. That does not mean that it doesn’t affect our BlueBet ratings, though. We feel like all bookies online should offer eSports markets these days!

Maybe BlueBet’s stance on eSports will change one day. But for the time being, eSports punters will want to look elsewhere than this site. Check out our eSports betting comparison for some hot tips.

BlueBet Casino

BlueBet Casino

You might have already guessed that this might be the case, but BlueBet does not have a casino. This shouldn’t really affect anyone’s BlueBet reviews though, as in a way, it helps to make the BlueBet legit.

BlueBet’s policy is to represent Australian sports and incorporating a casino onto their site might actually distract from that. Still, they might bring one in one day to keep the punters entertained while they wait for their bets to come in.

For the time being, Australian customers should check out our Ladbrokes ratings if they are in the mood for casino action.

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Is BlueBet Legit? Our Overall Conclusion

Betting at BlueBet is for a particular type of player. If you are a traditional Aussie punter, the chances are that you will love it here. BlueBet offers all of those traditional Australian markets which is a lovely thing to see, and it does so in a neat website and app package with solid odds. So yes, BlueBet is legit.

BlueBet Reviews FAQ

The hot talking points surrounding BlueBet reviews can be observed with the questions and answers below.

⚽What type of punter is BlueBet best suited to?

If you’re an Aussie who likes Aussie sports such as football played to our rules, greyhound racing and rugby then you are in the right place at BlueBet. This site specialises in those sports, and it’s actually one of the only sites out there that puts such a focus on them. Our Picklebet reviews proved that they are not the only ones, but it does appear to be a niche business!

⛔What will BlueBet give me as a bonus for signing up?

Ah. Unfortunately… the answer is nothing. It’s quite a shame to see a bookmaker offer absolutely zero in the way of welcome offers, though we didn't let this affect our rating because it through no fault of their own. Australian law prevents Bluebet from offering sign up offers and welcome bonuses to new players.

That being said, BlueBet does offer daily and weekly promotions pretty much all the time, so if you’d like to know more about them then you will need to sign up for an account and head over to the promotions page. 

🦘Where can I bet with BlueBet?

As you would expect, BlueBet does most of its business in Australia. It is an Aussie site that specialises in Aussie sports, after all. But interestingly, BlueBet recently secured its first international license and it came from the state of Iowa in the US. Why Iowa? Your guess is as good as ours. But any fans of Australian rules football in Iowa will certainly be celebrating right now. And rightfully so.

📺Can I watch the football while I bet with BlueBet?

Unfortunately, live streaming is not possible with BlueBet, nor can you get a graphic view of the gameplay as you watch. For this reason, you may wish to download the mobile app and head to the local pub to watch the matches as you bet on them with BlueBet.

✨What happens if I get stuck while I'm signing up for an account?

Players who have issues during the signup process, or at any other point while they use the site, will feel grateful that they can reach out to BlueBet 24/7 thanks to a live chat function. Good times!

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