LE SSERAFIM x Overwatch World Cup Jacket Sold for $11,100
A limited-edition LE SSERAFIM x Overwatch World Cup jacket has been auctioned off for a staggering $11,100, surprising esports and K-pop fans alike.
The jacket was unveiled by Overwatch Game Director Aaron Keller on the BlizzCon 2026 stage, drawing the attention of fans live at the arena as well as those watching from home.
Being part of a larger collaboration between Blizzard and the South Korean girl group, the jacket quickly became a sought-after collector's item.
The sale was part of a larger Questwatch Charity Auction, which featured items themed around the Overwatch tabletop RPG. All proceeds went to Make-A-Wish, adding a meaningful layer to the record-breaking sale.

LE SSERAFIM x Overwatch Collab Sees Massive Numbers
The auction ran for a week, from September 13 to 20, on eBay, alongside Questwatch‑themed items. After 110 bids, the Medium-sized jacket finally sold for $11,100.
Bidders had to prequalify before bidding over $5,000, but its limited availability and the massive crossover appeal of LE SSERAFIM and Overwatch drove the final price to astronomical heights.
The collaboration itself was a major success for Blizzard. LE SSERAFIM's involvement brought a new wave of attention to the Overwatch World Cup, contributing to record-breaking viewership numbers. The group also performed live at BlizzCon 2026, where the World Cup playoffs were held.
For fans, this jacket is more than just merch. It's a piece of history from a crossover that brought two massive worlds together, and knowing the money went to Make‑A‑Wish makes it even more special.
Blizzard has yet to announce plans for future collaborations of this scale, but for now, the $11,100 jacket says a lot about just how far the fandom and the esports culture have come.
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Featured Image Credit: Blizzard Entertainment
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