It’s been a big year for international soccer with Euro 2021, the Copa America and the Olympic Games, but now we’re moving back into the club soccer season, namely with the big European leagues.
Because of this, soccer betting online is about to take off once more. And naturally, you’re going to want to know about the best soccer betting sites so that you can make the most out of that. That’s why we’ve put together this handy guide about how to find them, and thrown in some recommendations of our own. Enjoy!
What’s the Big Deal with Soccer Betting for Today?
Soccer is the most popular sport in the world by quite a long way. Everybody knows that. So it only makes sense that soccer is also the most popular sports betting market in the world when it comes to sports betting.
There are several factors that drive people towards soccer almost religiously, but the fact that the betting side of it is so well-developed has a lot of benefits for the punters as well. For example, we’re likely to see more welcome bonuses or enhanced odds for soccer than other sports at a lot of betting sites.
Players can absolutely make the most out of this if they know a thing or two about the sport. But how exactly do we find the kinds of sites that are likely to offer these enhanced bonuses and the best ones for it at that?
How to Find the Best Soccer Betting Sites
When it comes to choosing the best places for soccer betting online, there are a few criteria that we can use for analysis that will help us find the best soccer betting sites. With an understanding of each of these, you will be able to work out whether or not the site you have your eyes on is good for soccer betting for today.
We use each of the following criteria in our own decision-making process and recommend that you do the same in your own searches too!
Within the vast world that is soccer betting online, there are tons of markets that players can bet on. Some soccer bookies will offer more of these than the others, so if you are into slightly more niche soccer betting it will be worth checking out what’s available before you sign up.
Some examples of markets in soccer betting for today can be seen here:
Total number of corners in a match.
Whether or not a specific player will be yellow-carded or sent off.
The correct score of the match.
The first player to score a goal, or if there will be no goals at all.
Which team will win a league or cup competition overall.
On a side note to the markets, you may wish to check out which other sports are on offer in case you fancy a punt on something other than soccer. Take a look at the best UFC betting sites, for example.
On top of having a wide range of betting markets, it’s always nice to play with soccer bookmakers that offer the chance to bet with an accumulator. An accumulator bet is three or more legs of the same bet. For example, you might place a bet for three teams to win three games, or a bet on the first goalscorer, the number of corner kicks and the number of yellow cards for one single game.
Most soccer bookmakers will have these, and they wouldn’t be able to claim the title of ‘best soccer sportsbook’. On top of these, soccer bookies often create their own accumulators for you to bet on at enhanced odds, which is a nice little bonus. If you’ve never tried an accumulator before, we recommend it!
Speaking of bonuses, one of the primary areas that can help soccer bookmakers stand out from the crowd is through an exciting offer to new customers. This is a great tactic to bring new players onto the site, and it’s a mutually beneficial relationship in that us players can cash in on awesome prizes.
You might expect to see any of the following examples of new customer offers for soccer bookmakers on your search:
Free $10 just for signing up.
4x free $5 bets when you place your first deposit of $10 or more with the code ‘FOUR4TEN’.
100% matched deposit up to the value of $100.
A bookmaker might have all of the most amazing betting markets and an attractive welcome bonus, but they could still prove to be a waste of time if they don’t offer the right odds. The best soccer bookmaker will always be competitive with their odds.
A couple of good ways to find out whether a bookmaker is worth its salt or not when it comes to odds are to check in with an independent odds checking site that will compare the odds for you, or simply by checking the odds for a particular market against a well-established bookie.
Site Design & Layout
On the aesthetics side of things, it really does go a long way to have a visually impressive website or mobile app. Not only does this help the site please the eye, but it can save a user time by making it easier to navigate around.
The factors that go into creating a well-designed site are a solid color scheme, a sensible layout, easy-to-read fonts, impressive graphics when it comes to moving from page to page, and generally just being well-built in terms of its UX so that individual pages load quickly.
The same can be said for both the website and the mobile app. Taking your betting on the go with you is essential for a lot of punters and a mobile app is the perfect way to do this. Just make sure that the app is available for your smartphone app market of choice: Apple or Android!
Above and beyond the welcome bonuses we talked about just now, bookmakers will often roll out extra bonuses for their existing customers. While they may not be as elaborate or lucrative as the new customer offer, they still offer a lot of excitement to the players and can be the difference between a customer staying around or moving on to the next site.
Let’s take a look at some of the most popular examples of ongoing sportsbook bonuses for customers:
Enhanced odds: just like we discussed earlier in regards to the accumulator bets, bookmakers will often enhance odds for particular markets at particular times. The odds can vary significantly, but the bets can prove to be very tempting indeed!
Deposit bonuses: at random times, your bookmaker may offer you the chance to get cashback on your deposits or matched deposits as a percentage of the amount you put down, up to a certain value. This is where promo codes tend to come in, and we’ll talk more about what that means later on in this article.
Free bets: slightly different to deposit bonuses, players may get the chance to win free bets if they put down a deposit with a particular code or if they put down a bet on a particular market. For example, you may be presented with the opportunity to win a free $5 bet to place on a match if you place a cash bet on the correct score.
If all the boxes have been checked so far, there may still be an issue that arises, whether it be during the sign-up process, when you are placing a bet, or at any other time during your sportsbook betting experience. At this point, you are going to want to be able to reach out to a real person for support. Here, you’ll need 24/7 customer support.
24/7 customer support is a pretty essential part of any online sports betting experience, whether it be on soccer or the best tennis betting sites, for example.
Our Favorite Soccer Bookmakers Right Now: Top 5
We’ve gone through the criteria that we use to work out the best soccer bookies and given you an insight into how to find them for yourself, but now it’s time for us to give you our hot tips for who we feel are the best in the game right now. Prepare for what we think are the best five bookies for soccer betting online right now. Remember, you can also take a look at the best bookmakers online.
One might expect that a UK-based bookmaker may be the best when it comes to betting on a sport invented in the UK like soccer. We’re not saying that Bet365 are definitely the best in the business, but they have consistently been at the top or near the top of the game for many years. Let’s take a closer look at them.
Bet365 were formed as a company in North Yorkshire in the UK all the way back in 1974, whichmakes them one of the oldest betting companies going. They launched their online service in 2001 which went down a treat, and they’ve only been growing since. Now, Bet365 is turning over £50 billion a year! That works out to roughly $70 million.
Odds & Markets
A company does not get to the levels of success that Bet365 have enjoyed for the past 50 years without the most competitive odds, and that’s exactly what Bet365 offers. Bet365 is equal to or greater than its competitors in most markets, including those in soccer!
And speaking of markets, Bet365 has it all available. You can bet on pretty much anything soccer-related there. It’s also really good for other sports, including US ones. That’s why it appears in our basketball betting today article.
Customers in the US can enjoy an amazing welcome bonus when they sign up at Bet365. They can get a 100% matched deposit up to the value of a huge $500 with their first deposit. This is one of the most exciting sign up offers in soccer bookmaking right now, and we can’t seem to find a single bookie that beats it.
Site Design & Layout
While this is down to interpretation to some extent, we really like the way the Bet365 website and mobile app look and feel. The green color scheme is pleasing to the eye and both the site and app are easy to navigate around. No complaints here!
As you would expect from a top tier soccer bookmaker, Bet365 offers 24/7 support. This comes in the form of a live chat, and while they do offer a telephone number to call, it is only available for a set number of hours of the day.
Availability in the US
One area that Bet365 does fall down on a little is the fact that it is only available in one state, New Jersey. Before April 2021, that number was three, as citizens of Colorado and New York were also able to bet at Bet365. However, this has now changed for licensing reasons. A shame!
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Players in New Jersey are very lucky indeed as they will also be treated to the awesome Leo Vegas as of the first quarter of 2022. Allow us to show you what that will look like.
The next soccer bookie on our list was also founded in Europe, except on the other side of it. LeoVegas was formed in Stockholm, Sweden in 2011, but don’t think for a second that having only 10 years of experience makes them inferior in any way at all! These guys are also some of the best in the business, and they’re only just getting started.
Odds & Markets
Just like Bet365, LeoVegas ticks all the boxes when it comes to both their odds and their soccer markets. There is a huge amount of things to bet on, and on the vast majority of those markets, the odds check out.
It’s hard to say what the bonus for New Jersey players is going to look like just yet. We’ll have to wait until the first quarter of 2022 for that. For the time being, we can take a look at the UK bonus, though! Here, you’ll get up to £100 extra winnings on your first ever bet.
Site Design & Layout
The UK LeoVegas site isn’t quite as attractive as that of Bet365, but it is super clear to see thanks to a strong, orange and white color scheme. The same can be said of the mobile app, so if you have a smaller cell phone, you should have no problems with navigating around.
All the best soccer betting sites offer 24/7 customer support, and of course, LeoVegas does too. You can reach out to them via email and expect a reply fairly quickly, or jump onto the live chat at any time of day.
Availability in the US
Like we mentioned before, LeoVegas does not operate in the US just yet but it will be joining us through New Jersey in a few months’ time. Hopefully, they make their way to some more states as soon as possible!
We thought it would only be fair to discuss a soccer bookmaker that can be played in more states than just New Jersey, so read on to find out a bit more about BetFair and where it can be played.
Founded in London, England in the year 2000, Betfair has been a sharp-shooter in the soccer bookmaking scene for some time. So much so that they formed with Irish bookie Paddy Power in 2016.
Odds & Markets
Not only does Betfair offer very competitive odds on all of its soccer markets, but it also offers random ‘acca boosts’ where certain accumulators will be boosted in value in terms of the amount of cash they pay out.
Speaking of bonuses, Betfair customers can currently enjoy a $200 risk-free bet when they sign up. This might not be as generous as some of its competitors, but it still has the potential to be very lucrative!
Site Design & Layout
The yellow and black color scheme on the Betfair website and mobile app is about as easy to see as it gets. That being said, the layout isn’t quite as intuitive as the likes of Bet365. Still, it looks great, and that’s all a lot of people are looking for!
While you cannot get through to Betfair on the phone in the USA, it is still possible to enjoy 24/7 live support through the chat function on the website.
Availability in the US
Are you based in the states of New York, Nevada, Delaware or New Jersey? Then you’re in luck, as BetFair can be used legally in all four of those states. Happy days!
The best soccer betting sites will make it as easy as possible to sign up for their website (and hopefully throw in a little welcome bonus or two!). Nonetheless, it always helps to have an understanding of how the signup process works.
Typical soccer bookmakers will require you to go through some variation of the following process:
Head to the homepage of the website or mobile app and press ‘Join Now’ or ‘Sign Up’.
Fill out a few personal details. You may also have to confirm your email address by following a link that will have been sent out to you or confirm your ID or address with an identity or proof of address document at this stage.
Select a payment method and sign into it or add your details. Place the minimum deposit required to activate any new customer welcome bonus, or enjoy any no deposit offer if that is your new bookie’s style.
On a side note, with regard to any welcome bonus or new customer offer at soccer bookmakers, it’s always worth keeping an eye out for whether you will need a promo code or not. This will be a code word or number that you will need to enter at some point during the sign up process and without this, you will be unable to claim your bonus.
Promo codes aren’t super common, particularly with welcome bonuses (they do pop a little more for existing customer deposit offers), but missing one could be super frustrating. So, be alert to their existence!
Now that you’ve got all the criteria you will need to go out and find the best bookmakers for soccer out there, we hope you manage to find the one that is best suited to you! Absolutely use our top three for the moment to get things started, but remember that everyone is going to have an individual taste.
As long as you can find a site with good odds, a nice design and plenty of soccer markets (plus a decent welcome bonus), you should be good to go. Enjoy, and good luck!
Soccer Bookmakers FAQs
⚽Is there a definitive best site for soccer betting for today?
It’s hard to pin down exactly who is the best of the best, but we’ve put together a few of our favorites earlier on in this article.
🤩How can I find out if a soccer bookie has the best odds or not?
Odds are one of the most important factors when it comes to deciding whether a bookie is worth your time or not, so we recommend taking a look at an independent comparison site for further referencing. You do not want to get caught short, especially with all the amazing sites out there!
🚀What happens if I get bored with soccer betting?
We understand that soccer might be a phase for some punters out there, so if you like the sport but you want to keep your options open then we recommend finding out if your bookie of choice is good for other sports too.
First and foremost we're gamers — and this spills through into everything we do in the Strafe esports betting section. Since our reviews are tailored for those interested in punting on esports, you can expect us to look at key elements such as finding the best Dota 2 odds, or the latest League of Legends betting promo codes, and even a few helpful guides along the way.
Focusing on the key games:
There are a million esports titles out there nowadays, each vying for your attention. And while it's possible to get odds on most games out there, we believe the best opportunities to bet are on the major tournaments. That's why in our esports betting section you'll find dedicated pods for CSGO, League of Legends, Overwatch, Dota and Fortnite. After all, they're our favourites too.
Nothing but honest:
Honesty is the best policy when it comes to helping punters — and that's why our reviews are completely objective. We've handpicked a number of the leading esports betting experts to bring you reviews on all the latest esports betting sites on the market. Each focus on three key things: odds, markets and esports bookmaker welcome bonuses. Enjoy!