Online sportsbooks are big business, and there’s a lot of competition between companies to try and bring in new customers. Perhaps the most popular way for them to do this is through welcome bonuses, or new customer offers.
But what happens after the customer has played through their welcome bonus? There has to be methods in place to retain those customers so that they don’t leave and sign up somewhere else. So, the bonuses keep on coming! Today, we’re bringing you the lowdown on the best betting promotions, and how to use sportsbook promo codes to claim them.
The reason for a sportsbook promo code is effectively so that betting companies can be sure that people are signing up for their site, or placing deposits, based on the betting promotions that they have put out. It’s a great way for them to stay on top of the success of their campaigns. And, as long as we players are vigilant, they won’t cause us any problems.
Sportsbook promo codes can be used for either of the following reasons.
New Customer Offers
Imagine this. You’ve just hit the homepage of a sportsbook site that you are interested in signing up with. To your delight, they’re offering $50 in free bets when you sign up and enter the promo code ‘50FREEBETS’. It sounds too good to be true, right?
Actually, this is a really common thing to happen for online sportsbooks. Sometimes, these companies will go the extra mile in a bid to bring in new customers, and as those customers, we can really reap the rewards.
You might need to place a deposit, or just enter a code when prompted during the signup process, but either way, you will be entitled to that bonus when you have done so. And it’s not just free bets! You can get more general free cash to play with when you sign up, or when you place your first deposit.
If you’d like to know a little more about free bets, check out some of the best free bets offers.
To keep their customers keen, sportsbooks will offer ongoing promotions to them. They’re unlikely to be as valuable as the new customer offers as they don’t really need to be as visually attractive, but they can certainly go a long way!
Again, existing customer offers might require sportsbook promo codes, except this time, you’ll need to enter that promo code at the point at which you make the deposit. So, head on over to the ‘deposit’ section of the site, choose your payment method, enter how much cash you would like to put down, but all the while keeping an eye out for a field that reads ‘Promo Code’ or something to that effect.
By the way: just be aware that with either of these examples, if you fail to enter the promo code when prompted (we’ll explain how that works a little later on), you won’t be able to claim your bonus. This would be a super frustrating turn of events, so it is super important to keep your eyes peeled!
Other Places to Use Promo Codes
There is more to promo codes than their place in the world of online sportsbooks! In fact, you’ll be able to use promo codes to get extra bonuses in all corners of online gambling. Online casinos are a great example, so find out what kind of casino deposit bonus you can get your hands on.
There are some forms of betting promotions that are incompatible with sportsbook promo codes but are certainly worth a mention as they can be really helpful to the players. We’ve put together a few examples for you to look out for while you’re betting on sports online:
Enhanced odds offers
One of the most exciting ways for sportsbooks to offer ongoing bonuses that do not require promo codes is simply through enhanced odds offers. These will be particular markets chosen by the bookmaker in a bid to make it a little more tempting for us players to have a bet on them. For example, they could be:
‘Player specials’: all markets for one player in a team sport are boosted for a player that is in-form or popular right now.
Set accumulators: accumulators are bets on multiple events or markets on the same bet slip. For example, you might have an accumulator where the 49ers, the Cowboys and the Falcons all win in one game weekend. They will all have to come through to payout, but the payouts will be much higher. Sometimes, a bookmaker will select their own pre-prepared accumulators and enhance the odds even further.
Random markets: sometimes, there is no rhyme or reason to the enhanced odds! They just want you to bet, so will try to tempt you with whatever they like the sound of. We’re okay with that too.
On top of enhanced odds, bookmakers might put forward a selection of markets like the ones we have just mentioned so that when you bet on them (over a specific cash value), you will receive a free bet!
100% up to $500
T&Cs apply, 18+
Redeem Unibet Bonus
There will be occasions where you can win free bets, money, or even random prizes, such as an iPhone when you place a deposit within a certain time frame or place a high-value bet on a particular market. These will likely be a prize draw amongst other customers of the site.
A classic deposit offer is a risk-free bet, where you will be given a stake of a certain value. If it comes in, it pays out like a regular bet but if it loses, you will see your original stake returned to you in the form of bonus funds.
Be aware that there can be a few terms and conditions attached to these like restrictions to the markets you can use them on, minimum odds or wagering requirements. Not sure what those are? We’ll explain in the next section.
How to Use a Sportsbook Promo Code
The beauty of a betting promo code is that they are pretty simple to use in most cases, but it’s always good to be as well prepared as you can be before you sign up for one! We’ve got some tips to make sure you will be clued up as you embark on your next bonus mission.
In these betting promotions, new customers just need to sign up for the site and keep an eye out for the ‘promo code’ field, which could pop up at any point down the line. Here’s how to get yourself an account in most cases:
Go to the homepage of the site and press ‘Join Now’ or ‘Sign Up.’
Fill out a few details and confirm your email address. You may also have to confirm your identity or bank account by uploading the required documents for these respective areas.
Keep an eye out throughout for the ‘promo code’ field. This could be on page one, or it could be at the point where you are asked for a deposit.
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Existing Customer Offers
Spotting the promo code field for an existing customer deposit offer is likely to be a little easy. All you will need to do is navigate yourself to the ‘Deposit’ or ‘Banking’ section and go to place a deposit. As you do this, enter the promo code when you see the field.
Something that is really worth talking about when it comes to any form of welcome bonus is wagering requirements. These can be small and insignificant, especially for sportsbooks over casinos, but they can also cause problems.
Wagering requirements refer to how many times you have to play through your bonus funds before you are able to withdraw them. In sportsbooks, these are rarer than they are in casinos, but they can exist. If you see something in the bonus terms and conditions to the effect of ‘10x wagering requirement applies’, this means that they are in action and they can be tricky.
The moral of the story is to always check the terms and conditions and make sure that you are 100% comfortable with all of them before you sign up for the bonus!
Spotting the Best Bookmakers Online
Promotions and bonuses are one of the most exciting parts of signing up for a new bookmaker but there is a lot more to it when it comes to deciding which one is worth your time or not. It’s important not to get too carried away by an attractive bonus if there is any chance that the rest of the site is going to let you down.
To avoid this happening, we’ve put together a list of some of the other important criteria that a sportsbook should meet if it is going to be worth its salt. We recommend that you take the time to analyze these things in your own search. We know that we did when we decided upon our own recommendations to you!
Welcome bonuses and existing customers can surely be lucrative, but the one thing we really need to be strong if we want to make cash from betting is odds. Odds have a direct impact on the amount of money that you are going to win back from a bet so they could not be more important, especially when the stakes are high!
There isn’t a huge amount of discrepancy between odds from site to site these days thanks to the likes of odds comparison sites holding bookies to accountability. But that doesn’t mean it should be taken for granted. We think it’s worth taking the time to consider your options and making a few comparisons to work out if a site is worth your time or not.
You can make comparisons on odds using any of the following methods:
There’s not much point in having great odds available if you don’t have the range of markers to bet on in the first place. The best online sportsbooks should have a vast amount of choice for things to bet on. It helps appeal to a wider audience and keeps the players interested.
Here are the key areas that online bookmakers are really going to want to nail to be considered the best in the game:
Sports: at the most basic level, there does need to be a lot of sports available. Most bookies will cover the big names such as soccer or football but what about more niche sports such as Australian rules football or greyhound racing? You might not want to bet on those right now but who knows what will happen to your taste in the future?
Individual markets in matches or games: within those sports, there will be games and matches. You can always bet on the big markers like who is going to win but what about the smaller things such as the number of corners in a soccer game or the second of the first hoop in basketball?
Tournaments or leagues: where are you going to find those matches? In tournaments and leagues for the most part! With eSports, for example, you might be able to bet on the likes of DOTA 2 and League of Legends but that won’t be much fun if there are only one or two competitions to bet on.
Finding all of those markers to bet on is going to be much easier if the site looks great and is well laid out. A good-looking site or mobile app can make all the difference to how much players like to use it.
Last but not least, we always like to see a good level of customer service. More specifically, we like to see 24/7, round-the-clock customer support.
If you get stuck and need technical support in the middle of the night, it’s going to be frustrating if you don’t receive it. Whether it’s live chat or a phone number, we love to see it!
Sites With the Best Betting Promotions Right Now
With all of the preceding criteria in mind and with a particularly close look at sportsbook bonuses (regardless of whether or not they require a promo code!), it's time to check out some of the best online sportsbooks in the game right now.
These sites have some of the best betting joining promotions in the world right now and we’re excited to share them with you! Check ‘em out below.
Bet365 is one of the oldest and most popular sportsbooks in the UK and now that it is making its way into the US, a lot of people are getting excited. And so they should! They’ll be able to get a 100% matched deposit up to $500 just for signing up, and with no promo code required.
Markets and Odds
Over the years, Bet365 have gained a lot of experience. They have been around since all the way back in 1974, after all! As such, they’ve collected all of the markets you could possibly wish for and they’ve got the odds to match. You can be safe in the knowledge that you are getting your money’s worth when you are betting with Bet365 on most markets.
Site and Support
The lush, green site design of Bet365 is going to be appealing to most types of players. It has a classic feel to it that is hard to beat, and what’s even better is that you can get 24/7 customer support through the form of a live chat.
If you’d like to branch out from your sportsbook betting, you can enjoy a decent range of casino games at Bet365 as well.
up to $500 Deposit Bonus In Bet Credits
T&Cs apply, 18+
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One of the most astonishing things about 888 is that they put the Bet365 bonus (which is still a good one) to shame. They’re offering an eye-watering 100% matched deposit worth up to $1500! Imagine what you could do with that amount of bonus funds.
Markets and Odds
While 888 does not have quite the same quantity of markets as Bet365, they do cover all of the major sports well. Plus, their odds are more than competitive when compared with their competition across most of their markets.
Site and Support
The flashy, orange site design is likely to appeal to the vast majority of punters and what is better still is the fact that you can enjoy easy access thanks to a sensible layout. It could not be easier to sign up for an account at 888’s sportsbook and then navigate around the site after you have done so.
Another great thing about the 888 site is that they have one of the best online casinos you can find. These also come with some cracking deals! For example, 888Poker has some really hot poker deals right now that we really recommend you checking out if you are a poker fan.
The welcome bonus on offer from Unibet doesn’t look too spectacular when compared with the other two recommendations we have given, but if you look at it on its own, it is still very good. Here, you’ll be able to put down a $500 risk-free bet the first time around.
Markets and Odds
Unibet is widely praised for having a huge range of markets, and they have been in the game for quite some time so this can be expected. What’s more, they have the odds to match up to this. You’re in safe hands here!
Site and Support
We love the way the Unibet site looks and feels. It’s super modern but in an elegant way, both on the desktop site and the mobile app. Very nice indeed!
100% up to $500
T&Cs apply, 18+
Redeem Unibet Bonus
Sportsbook Promo Codes in Conclusion
While not all online sportsbook bonuses require sportsbook promo codes to access, it is really important to look out for them. It would be a shame to take the time to sign up for a site, or place a deposit with them, only to find out that you have missed out on the bonuses.
However, with this guide, we’re confident that you will now have all the information you could need to go out there and smash those promo codes. Good luck!
At Strafe, you can keep on top of all the latest sign up offers for eSports, real-world sports and casino sites. We like to keep you in the know, so keep an eye on the site to see who is the hottest in the game at any one time!
Latest Betting Promotions FAQ
🚀How do I know when I need to use a betting promo code?
It should be made quite clear when a bonus code is required as the site will be likely to display that bonus code on the homepage, or at least on the Promotions page. If you don’t see anything while you are reading about the bonus, it is likely that no promo code will be required.
👏Where else will I need to use a promo code outside of online sportsbooks?
You might have read this article and thought that promo codes are specific to online sportsbooks, but that could not be further from the truth! In fact, promo codes are available across the whole span of online gambling. You may need a promo code for a bingo sign up bonus, one for slots, or when you are looking to cash in on some extra funds to play roulette with to name just a few examples.
🥇What is better? Sportsbook or casino bonuses?
Casino bonus codes (and, in fact, casino bonuses in general) are more traditional than those of the sportsbook and as such, they are more common. For example, there are some sites out there that will only offer a casino sign up bonus and not one for their sportsbook. On top of this, casino bonuses are likely to be more lucrative. However, they often come with stricter terms and conditions attached to them that make any bonus funds won harder to withdraw.
First and foremost we're gamers — and this spills through into everything we do in the Strafe esports betting section. Since our reviews are tailored for those interested in punting on esports, you can expect us to look at key elements such as finding the best Dota 2 odds, or the latest League of Legends betting promo codes, and even a few helpful guides along the way.
Focusing on the key games:
There are a million esports titles out there nowadays, each vying for your attention. And while it's possible to get odds on most games out there, we believe the best opportunities to bet are on the major tournaments. That's why in our esports betting section you'll find dedicated pods for CSGO, League of Legends, Overwatch, Dota and Fortnite. After all, they're our favourites too.
Nothing but honest:
Honesty is the best policy when it comes to helping punters — and that's why our reviews are completely objective. We've handpicked a number of the leading esports betting experts to bring you reviews on all the latest esports betting sites on the market. Each focus on three key things: odds, markets and esports bookmaker welcome bonuses. Enjoy!