Wix vs Webflow 2024: Is Wix or Webflow better? (SEO, Pricing & Features)

Publish Date: 24/07/2023

Which is better Wix or Webflow?

Wix vs Webflow—which is better? This is undoubtedly a long-standing debate between two of the most popular site builders on the market, running over a million websites combined. Both companies have been one-upping each for some time now, constantly releasing innovative features.

After reviewing hundreds of websites built on these two platforms, this page will dissect all you need to know about Wix vs Webflow features, pricing, templates, search engine optimization tools, and more. In the end, you should have a good idea of which one is better for your specific needs.

Wix
Website Builder
4.9/5
$16 per month
Go to Wix
Wix Highlights
  • Attractive design proposals
  • Simple drag & drop editor
  • Over 250 functions & apps incl. SEO
Webflow
Hosting
4.6/5
$14 per month
Go to Webflow
Webflow Highlights
  • Direct customer support
  • Great designs
  • 100% customizable

What are Wix and Webflow

Wix or Webflow—which one can you use for what? Both are top-rated website builders that businesses and individuals trust to spearhead the website development process. So, how do they differ?

Wix is more of a hybrid website builder that provides both a template-based solution and an AI-driven web development option. That means you can manually alter your website theme by hovering the drag-and-drop editor. Or you can leave the task in the capable virtual hands of the Wix ADI, an in-built AI function to design the website for you. Either way, Wix is a better fit for the less experienced user without in-depth programming knowledge.

Webflow, on the other hand, is a classic template-based website builder minus the AI. However, it provides an extra level of customization and more design tools and components. This incidentally makes Webflow better suited for experienced programmers familiar with different coding programs.

Wix or Webflow: The key pros and cons to remember

If you’re still not sure which is the best domain registrar and site builder of the two, then perhaps our quick-reference pros and cons guide below will help bring a little clarity to the situation.

Wix

Pro and Con
  • Tons of useful features as standard
  • Premium templates that are fully customizable
  • Access to Wix SEO Wiz for easy optimization
  • Drag-and-drop design system that’s beginner-friendly
  • Reliable free plan with no hidden fees
  • Some third-party apps are required to unlock key features
  • Free plan contains ads and Wix branding

Webflow

Pro and Con
  • Powerful SEO features as standard
  • Good choice of premium plans
  • Advanced development tools for bespoke customization
  • Access to Webflow University
  • Free plan for testing the Webflow site builder
  • Lacks some basic functionality
  • Webflow app store isn’t as comprehensive as Wix’s
Wix
Website Builder
4.9/5
$16 per month
Go to Wix
Wix Highlights
  • Attractive design proposals
  • Simple drag & drop editor
  • Over 250 functions & apps incl. SEO
Webflow
Hosting
4.6/5
$14 per month
Go to Webflow
Webflow Highlights
  • Direct customer support
  • Great designs
  • 100% customizable

Wix vs Webflow pricing

🌐 Site & eCommerce Plans

What of Wix vs Webflow pricing? Which is the cheaper of the two? Webflow has two plans— Site Plans and Ecommerce Plans. The Site Plan has 4 pricing options, and the most basic one charges $15 monthly. It’s ideal if you’d like to build personal sites for blogs etc. To facilitate online payments on your website, any of the three pricing options from the eCommerce plan will suffice, with the standard plan costing $43 monthly.

📦 Packages

Wix does things differently by offering four plans, namely the Combo, Unlimited, Pro, and VIP packages. Each plan provides a different set of functionalities that you can pick based on your project. For instance, the Combo plan includes free hosting, free domain name connection, and it costs $16 a month. This plan will suffice for blogs and professional portfolios, whereas the VIP plan for $45 monthly is ideal for established businesses.

As for which is cheaper in terms of Wix vs Webflow cost, the former gives you a better bang for your buck. Plus, you can pick a plan based on your exact project needs, so you don't pay for features you don't need.

⭐️ Wix 💵 Price ⭐️ Webflow 💵 Price
Site Plans Site Plans
Free Plan $0/ month Free Plan $0/month
Light Plan $16/ month Basic Plan $14/month
Core Plan $27/ month CMS Plan $23/month
Business Plan $32/month Business Plan $39/month
Business Elite Plan $159/month
eCommerce Plans eCommerce Plans
Basic Plan $16/ month Standard Plan 29/month
Standard Plan $27/ month Plus Plan 74/month
Advanced Plan $32/month Advanced Plan 212/month

Wix
Website Builder
4.9/5
$16 per month
Go to Wix
Wix Highlights
  • Attractive design proposals
  • Simple drag & drop editor
  • Over 250 functions & apps incl. SEO
Webflow
Hosting
4.6/5
$14 per month
Go to Webflow
Webflow Highlights
  • Direct customer support
  • Great designs
  • 100% customizable

Wix vs Webflow features

Is Wix or Webflow better in terms of features? We'll face off these two site builders by highlighting how they fare in relation to key website-building features.

🧰 Features ⭐️ Wix ⭐️ Weebly
Mobile editor Yes Yes
Apps and plugins Yes Yes
Social media integration Yes Partial
Email marketing Yes No
E-commerce functionality Yes Yes
Analytics Yes No
SEO Yes Yes

🧰 eCommerce

Wix generally outshines Webflow when it comes to eCommerce features, with all plans including abandoned cart recovery and the ability to collect recurring payments. But what has to be Wix eCommerce's biggest highlight is the unlimited number of products you can sell on the platform.

The story is slightly different with Webflow, which limits the number of products you can sell across all plans. Native features like abandoned cart recovery and digital downloads are absent. On the upside, Webflow offers better eCommerce customization options, such as building custom landing pages for a more personalized user experience.

⚙️ CSS & HTML

As mentioned, Webflow is the ideal choice if you’re looking for a more customized web design. It gives you full control of your design process and allows you to export HTML and CSS into a single zip field, so you use the code any way you like.

Wix relies on its ADI, an AI that does the work for you. You don’t need to write any codes. Simply select a code from the available options on the dashboard. However, Wix does allow you to edit raw HTML.

🔐 GDPR Compliance

Should you go with Wix or Webflow for data compliance? When designing websites, data privacy compliance can be quite complex, and you must understand the legal obligations based on your website region. Webflow doesn’t readily affirm its GDPR compliance. It becomes your responsibility to set up tools on your website that define your privacy policy and manage your cookies to ensure customer data protection.

Wix confirms its GDPR compliance to win customers' trust. The site builder has collaborated with experts to implement the necessary documentation to ensure GDPR compliance. It follows that Wix customers are more likely to enjoy more control over their personal data than Webflow users.

Wix
Website Builder
4.9/5
$16 per month
Go to Wix
Wix Highlights
  • Attractive design proposals
  • Simple drag & drop editor
  • Over 250 functions & apps incl. SEO
Webflow
Hosting
4.6/5
$14 per month
Go to Webflow
Webflow Highlights
  • Direct customer support
  • Great designs
  • 100% customizable

Wix vs Webflow SEO tools

Keen to know about Wix vs Webflow SEO? Both are great options if you want your business to make the first page of Google searches. Wix uses what it terms the Wix SEO Wiz step-by-step guide that gives you pointers on boosting your web presence. That's over and above an SEO toolbox that contains multiple apps that can magnify your visibility with search engines.

Webflow also has numerous tools that assist you with SEO markup, indexing rules, and whatever you need to maximize your SEO practices. In addition, Webflow’s semantic code is one of the product's biggest assets that allows search engine robots to access every corner of your website and examine any information it comes across.

Webflow vs Wix templates

Wix or Webflow—which one has better templates? Wix provides 800+ high-quality and customizable templates added by professional designers. There’s a template for any website type under the sun, be it photography, jewelry design, or blogs. If you don’t feel like using a Wix template, you can pick a blank canvas and unleash your imagination to bring your web design to life from scratch.

Webflow, however, leads the race by providing over 2,000 templates, ranging from one-page sites to multi-page websites. Both platforms offer free templates, but most of those on Webflow are paid.

Wix
Website Builder
4.9/5
$16 per month
Go to Wix
Wix Highlights
  • Attractive design proposals
  • Simple drag & drop editor
  • Over 250 functions & apps incl. SEO
Webflow
Hosting
4.6/5
$14 per month
Go to Webflow
Webflow Highlights
  • Direct customer support
  • Great designs
  • 100% customizable

Conclusion – is Wix or Webflow better?

You have the facts, now it’s time to answer the question—which is better, Wix or Webflow? The choice between the two is a tough call, but it all boils down to what you’re looking for. Is it user-friendliness or design flexibility? Webflow is better suited for professional designers and gives you the option to customize every aspect of your website. Wix’s template-based approach makes it a no-brainer for newbies in design, even though pros can also use it. That said, if we had to choose between Wix or Webflow, then our money would be on Wix. It caters to a broader client base and offers better pricing structures, but you decide.

Wix vs Webflow FAQ

📜 Which is the best site builder for domain registration?

If you'd like to cost-effectively register a website domain, you'd need the best Domain Registrar that doesn’t cost you an arm and a leg. Find out from our guides whether Wix or Webflow is the better option.

🖥️Should I host my website on Webflow or Wix?

If you’re weighing up the pros and cons of Webflox and Wix, one key area to consider is hosting. Get all the details you need to know about hosting your site on Wix and Webflow right here.

🛍️Which is better for e-commerce, Wix or Webflow?

Chances are you’re building a website to launch an online store. So, which should you entrust with your new e-commerce venture, Webflow or Wix? Our guide can help.

Shopify
1.
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5.0/5
from $9 per month
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Wix
2.
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4.9/5
$16 per month
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WordPress
3.
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4.8/5
$4 per month
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IONOS
4.
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4.8/5
$1 per month
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Square
5.
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4.8/5
from $0
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