Wix vs Square 2024: Is Wix or Square better? (SEO, Pricing & Features)

Publish Date: 24/07/2023

Which is better Wix or Square?

If you’re looking to build a transactional online store, you may need to confront the great Wix vs Square debate. Both these platforms are highly regarded for their e-commerce capabilities, so choosing one over the other can be challenging.

Lucky for you, our experts are here to help. We’ve pieced together a head-to-head comparison guide that aims to profile the pros and cons of Wix and Square, so you can make an informed decision on the platform that’s right for your needs.

Wix
Hosting
4.9/5
$6.50 per month
Go to Wix
Wix Highlights
  • Great variety of templates
  • Unlimited bandwidth available
  • 99.9% uptime
Square
Hosting
4.2/5
from $0
Go to Square
Square Highlights
  • Website builder with SEO tools
  • Pickup, local delivery & shipping
  • Sync with Square POS and more

Wix vs Square features

So far as in-built features are concerned, which is better, Wix or Square?

This is an important thing to think about when choosing the best website builder for your requirements. When you have the tools you need right out of the box, it makes designing and building your site much simpler. It also allows for more predictable budgeting, giving you peace of mind that you won’t need to pay for additional plugins, apps, and integrations.

With that in mind, let’s take a look at how these two platforms fare from a functionality perspective.

🧰 Features ⭐️ Wix ⭐️ Square
Mobile editor Yes Yes
Apps and plugins Yes Yes
Social media integration Yes Yes
Email marketing Yes Yes
E-commerce functionality Yes Yes
Analytics Yes Yes
SEO Yes Yes

With comparable spec sheets, the functionality toss-up between Wix and Square is a tough one to call. However, there is one thing to note here, and that’s the overarching difference between the two platforms.

🛠️ eCommerce features

Wix is a website builder with e-commerce features; Square is a dedicated e-commerce tool. You wouldn’t use Square to build a non-transactional website, as it does lack some design and personalization options that make Wix such a powerful all-rounder.

🌐 Online Store

If you do intend to sell through your site, though, Square is an excellent choice – particularly if you already use the Square POS system in your brick-and-mortar store. The platform offers a streamlined e-commerce experience, although it has to be said that new updates to the Wix system mean it too is no slouch when it comes to building a flourishing online store.

Wix
Hosting
4.9/5
$6.50 per month
Go to Wix
Wix Highlights
  • Great variety of templates
  • Unlimited bandwidth available
  • 99.9% uptime
Square
Hosting
4.2/5
from $0
Go to Square
Square Highlights
  • Website builder with SEO tools
  • Pickup, local delivery & shipping
  • Sync with Square POS and more

Wix or Square: How their pros and cons compare

By now you should have a reasonably clear idea of which site, Square or Wix, is best to use for your next web project. If you’re struggling to land on your favourite, however, our head-to-head pros and cons comparison guide below may be able to help.

Wix

Pro and Con
  • A full suite of web design features as standard
  • Premium templates, themes, and personalization options
  • Zero transaction fees on online purchases with a Wix e-commerce plan
  • Drag-and-drop functionality for limitless customization
  • Wix SEO Wiz supports professional-grade optimization
  • Premium e-commerce plans are more expensive than Square
  • No POS system for physical store sales

Square

Pro and Con
  • Affordable e-commerce plans compared to Wix and Shopify
  • A whole suite of e-commerce tools and features as standard
  • Syncs with in-store POS for 360° store and inventory transparency
  • Backed by Square, a trusted name in finance and commerce
  • The free Square plan is definitely worth a look
  • High transaction fees vs Wix and Shopify
  • Lacks some SEO functionality

Wix
Hosting
4.9/5
$6.50 per month
Go to Wix
Wix Highlights
  • Great variety of templates
  • Unlimited bandwidth available
  • 99.9% uptime
Square
Hosting
4.2/5
from $0
Go to Square
Square Highlights
  • Website builder with SEO tools
  • Pickup, local delivery & shipping
  • Sync with Square POS and more

Wix vs Square pricing

The cost will be front and center of many people’s thinking when choosing the best hosting providers and site builders – particularly start-ups and SMEs looking to create an online store within a tight budget. So, which is more affordable, Wix or Square?

On paper, Square appears to be the cheaper of the two, with its e-commerce plans starting at $12/month for a one-year plan vs Wix’s $27/month. That’s a not-insignificant difference of $15, making Square a no-brainer, right?

Not quite. While Wix’s plans may be more expensive than Square’s, there are transaction fees to consider. Square charges 2.9% + $0.30 for every online transaction, while Wix doesn’t have any transaction fees at all. So, you do need to factor this into your longer-term budget – particularly if you shift a high volume of transactions through your website.

It’s worth noting, too, that if you’re not looking to launch your online store right away, there are cheaper Wix plans available. And since it’s easy to upgrade and scale your site, you can always select a higher e-commerce tier at a later date.

With all that said, let’s take a look at how Wix and Square pricing plans compare.

⭐️ Wix 💵 Price ⭐️ Square 💵 Price
Site Plans Site Plans
Free Plan $0/month Free Plan $0/month
Light Plan $16/month Standard Plan $12/month
Core Plan $27/ month
Business Plan $32/month
Business Elite Plan $159/month
eCommerce Plans eCommerce Plans
Basic Plan $16/month Professional Plan $12/month
Standard Plan $27/ month Performance Plan $26/month
Advanced Plan $32/month Premium Plan $72/month

Wix vs Square SEO – how easy is it to optimize your site?

All the best domain registrars and site builders feature SEO tools as standard, giving users the power to optimize their sites in line with current SEO best practices from the get-go. But of the two platforms featured in this head-to-head review, which performs better in the SEO stakes?

🧰 eCommerce

Well, unlike previous sections, there’s a clear winner here – and that’s Wix. The Wix platform is brimming with ways to tweak your site to perform better in search results, with the Wix SEO Wiz tool making it easy for even the least-SEO savvy to make crucial optimizations to their websites.

⚙️ CSS & HTML

As mentioned, Webflow is the ideal choice if you’re looking for a more customized web design. It gives you full control of your design process and allows you to export HTML and CSS into a single zip field, so you use the code any way you like.

Wix relies on its ADI, an AI that does the work for you. You don’t need to write any codes. Simply select a code from the available options on the dashboard. However, Wix does allow you to edit raw HTML.

🔐 GDPR Compliance

Should you go with Wix or Webflow for data compliance? When designing websites, data privacy compliance can be quite complex, and you must understand the legal obligations based on your website region. Webflow doesn’t readily affirm its GDPR compliance. It becomes your responsibility to set up tools on your website that define your privacy policy and manage your cookies to ensure customer data protection.

Wix confirms its GDPR compliance to win customers' trust. The site builder has collaborated with experts to implement the necessary documentation to ensure GDPR compliance. It follows that Wix customers are more likely to enjoy more control over their personal data than Webflow users.

Well, unlike previous sections, there’s a clear winner here – and that’s Wix. The Wix platform is brimming with ways to tweak your site to perform better in search results, with the Wix SEO Wiz tool making it easy for even the least-SEO savvy to make crucial optimizations to their websites.

The clever thing about Wix’s SEO Wiz function is that it alerts you to any potential opportunities for optimization that can be made to your site. That means anyone can change settings and configurations, regardless of their knowledge of SEO. This, coupled with the Wix Knowledge Base, ensures that you can build a healthy and well-performing site with no prior experience.

Although Square can’t best Wix in the SEO stakes, it isn’t devoid of all such functionality. You do have the option to make the usual meta changes and other basic SEO tweaks, including describing each of your products in plain English so that they’re picked up by search engine bots.

Wix
Hosting
4.9/5
$6.50 per month
Go to Wix
Wix Highlights
  • Great variety of templates
  • Unlimited bandwidth available
  • 99.9% uptime
Square
Hosting
4.2/5
from $0
Go to Square
Square Highlights
  • Website builder with SEO tools
  • Pickup, local delivery & shipping
  • Sync with Square POS and more

Conclusion – Wix or Square? Pros and cons for both sites

Since Wix and Square are very different beasts, it’s hard to choose a favourite. Certainly, Wix is the more comprehensive of the two from a pure web builder perspective, but we do like the streamlined, laser-focused approach that Square takes with its e-commerce offering. There’s also the matter of price to consider; Wix may be more expensive outright, but those Square transaction fees are definitely something you’ll need to factor in for the longer term.

In truth, though, both platforms perform admirably, so it really depends on your individual requirements and preferences.

Wix vs Square FAQ

🔎Is Wix or Square better?

If you’re currently in the process of finding a new website builder through which to manage your e-commerce store, our Square vs Wix comparison guide can steer you in the right direction.

💲Which charges higher transaction fees, Square or Wix?

When managing an online store, transaction fees charged by the hosting provider represent an additional overhead you need to consider. Here, our experts shine a light on the fees you’ll pay at Wix and Square.

🛍️Which is better for e-commerce, Wix or Square?

Square may be a dedicated e-commerce platform, but Wix’s advanced features make it a good candidate for building an online store too. The question is, which is best? Find out in our full head-to-head comparison guide.

Shopify
1.
Favicon
5.0/5
from $9 per month
Visit Site
Wix
2.
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4.9/5
$16 per month
Visit Site
WordPress
3.
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4.8/5
$4 per month
Visit Site
IONOS
4.
Favicon
4.8/5
$1 per month
Visit Site
Square
5.
Favicon
4.8/5
from $0
Visit Site

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