Wix vs Shopify 2024: Is Wix or Shopify better? (SEO, Pricing & Features)

Publish Date: 25/07/2023

Which is better Wix or Shopify?

Long gone are the days of manually coding individual websites. These days, anyone can create a website with only a few clicks. So if you’re deciding which platform to use to do so, consider Wix vs Shopify.

There are countless website-building platforms, but two of the most popular options for small business owners are either Wix or Shopify. This article compares these two website builders in terms of features, ease of use, cost, etc., to help small business owners choose their perfect platform.

Wix
Hosting
4.9/5
$6.50 per month
Go to Wix
Wix Highlights
  • Great variety of templates
  • Unlimited bandwidth available
  • 99.9% uptime
Shopify
Hosting
5.0/5
from $9 per month
Go to Shopify
Shopify Highlights
  • Customizable templates
  • Safe and efficient platform
  • Build it your way

Wix vs. Shopify Pricing

Wix wins hands down when it comes to pricing, with its three different pricing tiers that are far more affordable than Shopify's range of four plans. Plus, Wix will let you build a free store to learn about the platform, while Shopify only has a short three-day trial for new users.

⭐️ Wix 💵 Price ⭐️ Shopify 💵 Price
Site Plans Site Plans
Free Plan $0/month Free Plan $0/month
Light Plan $16/month Basic Plan + eCommerce $39/month
Core Plan $27/ month Shopify Plan + eCommerce $105/month
Business Plan $32/month Advanced Plan + eCommerce $399/month
Business Elite Plan $159/month
eCommerce Plans eCommerce Plans
Basic Plan $16/month ShopifyPlus Plan $2000/month
Standard Plan $27/ month
Advanced Plan $32/month

Wix
Hosting
4.9/5
$6.50 per month
Go to Wix
Wix Highlights
  • Great variety of templates
  • Unlimited bandwidth available
  • 99.9% uptime
Shopify
Hosting
5.0/5
from $9 per month
Go to Shopify
Shopify Highlights
  • Customizable templates
  • Safe and efficient platform
  • Build it your way

Wix Overview and Key Features

One obvious thing to love about Wix is its easy use, even for the user with zero technical background or coding experience. In just a few simple clicks, you can have a website live and ready to go. I would say this is the best website builder for anybody new to creating online sites.

🧰 Wix Editor

The Wix Editor is the primary selling point because it’s why this is such a simple-to-use platform. It has drag-and-drop capabilities, so you can quickly choose a template, rearrange it to fit your desired look, and publish it in a few minutes. The entire website layout is completely optimizable, too, and you can move text, images, and forms anywhere.

🤖 Wix ADI

The Wix ADI (Artificial Design Intelligence) is a powerful tool for creating a website quickly. Users answer a few questions about their business or idea, and Wix ADI automatically generates a professional, customizable website.

📝 Templates Library

Wix offers a library of over 500 designer-made templates catering to various industries. Whether you're a photographer, a restaurateur, or an e-commerce retailer, you can find a template that aligns with your business's visual identity.

📱 Mobile Optimization

With Wix, every website is automatically optimized for mobile viewing. A mobile editor allows users to customize their site's mobile view, ensuring a seamless browsing experience for visitors across devices.

📓 Wix Bookings

Wix Bookings allows clients to book appointments online for businesses that rely on appointments (like salons, personal trainers, and consultants). It can sync with a Google Calendar and sends automatic reminders, simplifying appointment management.

Both platforms offer a variety of features that make it easy to create an online store. Wix has a slightly better web designer for blogs and beginners, while Shopify is better for eCommerce and social media integrations. Shopify is also the best hosting provider between the two, but I believe the battle between the two in this category is a tie.

Wix
Hosting
4.9/5
$6.50 per month
Go to Wix
Wix Highlights
  • Great variety of templates
  • Unlimited bandwidth available
  • 99.9% uptime
Shopify
Hosting
5.0/5
from $9 per month
Go to Shopify
Shopify Highlights
  • Customizable templates
  • Safe and efficient platform
  • Build it your way

Shopify Overview and Key Features

If you want a platform that feels a little more suited for larger eCommerce businesses, Shopify is probably the solution for you. Plus, it’s one of the best domain registrar solutions for new businesses needing a domain to start.

🌐 Ecommerce Website Builder

Customers really love the website builder on Shopify because it includes professional templates that are customizable to align with your brand. Its intuitive interface allows users to create a feature-rich e-commerce store without coding skills or prior technical experience building websites.

⚙️ Shopify POS

The Shopify POS integration is helpful for businesses too. It's a powerful feature that allows businesses to sell in physical locations like retail stores, pop-ups, or markets. The POS system syncs with the Shopify store, ensuring seamless inventory and sales management across different channels.

🛍️ Multichannel Selling

With Shopify, selling isn't limited to your online store. The platform integrates with multiple channels, including social media platforms (Facebook, Instagram) and online marketplaces (Amazon, eBay), enabling businesses to reach a larger audience.

💳 Shopify Pay

Another advantage that Shopify has over Wix is the Shopify Pay features. Stores can accept faster checkout payments to increase revenues and conversion rates. The third-party provider is secure, and Shopify prioritizes customer and retailer security over everything.

📱 App Store

Shopify’s App Store is filled with over 2,400 apps that help extend the functionality of your online store. From SEO tools to shipping and fulfillment apps, businesses can find a wide range of add-ons to enhance their store's operations.

Wix vs. Shopify SEO

If SEO is your top priority, Shopify is the better platform. They offer a simplified platform that can help businesses with search engine optimization and make their content appear higher in search rankings. Wix has more basic SEO features and fewer SEO apps to integrate with your site. Shopify takes the edge with more advanced customizations and better third-party SEO apps.

Wix
Hosting
4.9/5
$6.50 per month
Go to Wix
Wix Highlights
  • Great variety of templates
  • Unlimited bandwidth available
  • 99.9% uptime
Shopify
Hosting
5.0/5
from $9 per month
Go to Shopify
Shopify Highlights
  • Customizable templates
  • Safe and efficient platform
  • Build it your way

Which Is Better Wix or Shopify: Comparison

It’s impossible to settle the Wix vs. Shopify without closely examining the two brands side by side. Finding the best website builder requires patience and an understanding of your needs. For example, we get asked a lot about Wix vs Shopify costs. So instead, use this table to help you decide and identify the critical differences between the two.

⭐️ Wix ⭐️ Shopify 🏆 Winner
Ease of Use Easier to edit the website's front end because of the drag & drop design Advanced inventory management with just a few clicks, but more complex front-end design steps Wix for design, Shopify for inventory
Design Over 800 design templates to customize your website to your liking More detailed templates specifically for online businesses looking to make sales on the internet Shopify
SEO More user-friendly access SEO settings with many free SEO tools Excellent third-party SEO app marketplace plus solid multilingual SEO support Shopify
Cost & Pricing You can start right away and build a store for free with cheaper paid plans Only a 3-day free trial plus more expensive paid plans Wix
Customer Support Faster live chat, email, and phone support responses 24/7 phone support but poor live chat help Wix

Wix
Hosting
4.9/5
$6.50 per month
Go to Wix
Wix Highlights
  • Great variety of templates
  • Unlimited bandwidth available
  • 99.9% uptime
Shopify
Hosting
5.0/5
from $9 per month
Go to Shopify
Shopify Highlights
  • Customizable templates
  • Safe and efficient platform
  • Build it your way

Wix vs. Shopify Customer Support

Wix is the winner in terms of customer service. They have helpful live support options through phone, email, and chat – as well as an extensive knowledge base with video tutorials and webinars available 24/7. You can rely on both for fast responses, but we prefer the Wix live chat feature to solve our problems faster than what Shopify can offer.

Conclusion – Is Wix or Shopify Better?

Whether you use Wix or Shopify, you won’t be disappointed. There really is no right or wrong answer on which is the better solution. Shopify is a little better if you want to incorporate multichannel selling, while Wix is easier to set up and cheaper for beginners. Both will help grow your business to new heights with unique features.

Wix vs. Shopify FAQ

❓ Which is better, Wix or Shopify?

Wix and Shopify have a lot to offer customers when it comes to building websites and running online businesses. Read this review to learn more about each platform so you can find out which is the better choice.

💵 Which is cheaper, Wix or Shopify?

Price is always a major factor when choosing web hosting and a website builder. Wix and Shopify are competitive, and we cover the pricing comparison in detail in this guide.

🌟 Which is easier to use, Wix or Shopify?

Wix and Shopify are popular because they have drag-and-drop customizations, so making websites is fast and easy. We talk more about which is the easier platform to use in this guide.

Shopify
1.
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5.0/5
from $9 per month
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Wix
2.
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4.9/5
$16 per month
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WordPress
3.
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4.8/5
$4 per month
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IONOS
4.
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4.8/5
$1 per month
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Square
5.
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4.8/5
from $0
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