The North American esports agency Damage has been announced as the agency of record for the Rainbow Six Esports North American League.
This announcement means that Ubisoft, the developers of the esports title, will work with Damage to collaborate on a range of social activations. This is part of their ongoing attempt to position the North American Rainbow Six league as one of the premier esports leagues in the world. They certainly have a long way to go. Rainbow Six is a very popular game but their esports scene lags many other titles in the industry.
This new announcement is particularly important now more than ever, the third and final stage of the North American League is set to begin in September. Ubisoft arguably brought the Siege esports scene back to life in 2018 with their Six Invitational but they still have a long way to go before they catch up with the big dogs of the esports industry. It also doesn’t help that their follow up title keeps getting delayed.
Damage was founded in 2016 and in the five years since its inception they have worked with some of the biggest names in tech and gaming. They have worked with companies like Blizzard, Konami, Intel, Gen.G, T-Mobile, and the Japanese automotive marque Subaru.
It looks like they will be helping Ubisoft with brand strategy, content creation, and marketing. One thing the agency offers is team partnerships. If they could attract larger esports organisations to the esports, that could go a long way in growing it in the industry.
Tyrone Wang, Chief Marketing Officer and Co-founder of Damage, spoke on the partnership in a recent press release:
“Damage is an innovator when finding new ways to connect and engage audiences through immersive entertainment. We’re thrilled to be working with Ubisoft to further develop Rainbow Six Pro League in North America as one of the premier esports leagues in the world.
“The excitement that we’ll be able to deliver will finally be able to match the passion from the developers and the community of players.”
Che Chou, Senior Director of Esports at Ubisoft, also commented on the deal in the same release:
“Our passionate Rainbow Six community is at the forefront of our minds whenever making decisions that will ultimately impact our player base or the competitive scene in North America.
“Damage brings an in-depth understanding of the gaming and esports scenes through their talent and experience that made them the clear choice when looking for a partner to deliver on our high expectations.”
This was a smart move on the behalf of Ubisoft. They need the boost of energy and support that this agency brings. The track record for Damage is stellar and I for one am excited to see what this partnership will bring in the next few years.