Coinbase has made a surprising announcement. For their first time in the history of the currency exchange, they are investing in the esports scene. This is a big move for Coinbase, they are sponsoring the BLAST Premier Spring Season. This is one of the biggest Counter Strike: Global Offensive tournaments in the world.
The two organizations will work together to create a whole host of digital activations as well as player-led content. The stated aim of the partnership is to bring sports and cryptocurrency together. The biggest piece of advertising for Coinbase will be their logos plastered all over the BLAST Premier Spring Showdown and Final.
As part of the sponsorship, BLAST Premier will be broadcasting a segment called “The Economy Play.” This is a broadcast segment that is entirely dedicated to the analysis and explanation of the economy rounds that take place between key CS:GO matches. They are tieing the idea of spending money on CS:GO to spending money on cryptocurrencies.
As I mentioned earlier, BLAST Premier is one of the biggest CS:GO tournaments in the world. They bring together competitors from all around the globe to duke it out for the lions share of the $2,475,000 prize pool.
This rumor is still unconfirmed, however there is pretty good evidence that Coinbase will also be sponsoring the esports organization Evil Geniuses. The team posted a teaser image on Twitter that spread like wildfire.
The image shows their jerseys and featured prominently on the shirt was a Coinbase logo. If they have entered into a long term partnership with the team, this could be the entry of another major financial player in the world of esports.
Evil Geniuses is a wildly popular organization with an extraordinary global reach. Combined with BLAST Premier and this is a very significant debut in the world of esports.
The head of Brand Partnerships at BLAST, Oliver Clarke, spoke in a press release about their new partnership and the importance of sports: “Sports and cryptocurrency both share a strong relationship with technology and innovation. BLAST Premier is enjoyed on a global scale with an audience that is known to be tech savvy. We look forward to seeing the result of engaging fans with the safe, secure and world-leading cryptocurrency exchange platform.”
The world of esports is very similar to that of cryptocurrencies. They are both tech focused industries that rely on the bleeding edge of technology to innovate and expand.
You understand then why the cryptocurrency market would be so attractive to esports and esports betting fans. There are more and more esports betting sites that offer cryptocurrency options for deposits and withdrawals.
Unfortunately, this sort of wagering is still frowned upon by certain sections of the population. Hopefully this new partnership will add a veneer of trustworthiness to the industry and perhaps even increase the amount of crypto betting enthusiasts.