Esports Betting / EEG makes waves with their new ESTV partnership

EEG makes waves with their new ESTV partnership

Publish Date:16/08/2021
Fact checked by: James Leeland

The Esports Entertainment Group has just announced a major partnership with global streaming channel ESTV EsportsTV. This new exclusive partnership will see the two organisations join forces to create a bunch of multi-platform content.

eeg stv

The partnership

The Esports Entertainment Group will use its Esports Gaming League tournament platform to create content around various branded tournaments. They are not just focusing on the top level of esports competition, they have said that they are also focusing on the amateur side of the esports world.

They are planning to integrate it with their existing partnerships with NFL, NBA, NHL and MLS teams. It sounds like they are planning to create content that could interest the average sports fan. If they are able to spread the good news about esports a little bit wider, it sounds like a good thing.

Comments from the organisations

Grant Johnson, CEO of Esports Entertainment Group commented:

“We are proud to partner with Eric and the team at ESTV. Their global platform for esports and gaming content can be watched via Roku, Amazon Fire, Sling, and many other providers in over 45 countries. ESTV will help us, and our professional sports team partners gain additional reach and engage the lucrative millennial demographic.”

Eric Yoon, CEO of ESTV added:

“Grant and his team at EEG have done a great job aggressively expanding their offering into traditional sports teams and leagues. EEG’s content will be a great addition to ESTV programming and community engagement, allowing us to grow our partnership together in all facets as they continue to expand their sports betting platform.”

The growth of the Esports Entertainment Group

This year has seen a marked growth the dominance of the Esports Entertainment Group in the world of esports betting. In July they announced their acquisition of B2C sports betting and online casino operator Bethard and their subsequent entry into the Swedish and Spanish betting markets.

This acquisition means that the Esports Entertaiment group now has operators in the Spanish and Swedish markets. The Spanish betting market generated €850.7 million in gross gambling revenue last year but that number pales in comparison to the Swedish betting market that they now have access to. According to the Swedish Gambling Commission, the country’s betting market is valued at approximately £2 billion.

In June they entered into a partnership with the Indian Gaming Esports Association. This is the first tribal esports organization to advance esports adoption among tribal nations and casinos. They have also signed two marketing agreements to expand their esports betting brand into Latin America. They have sponsorships deals with Infamous Gaming, Peru’s largest esports organization, and Movistar Liga Pro Gaming League, produced by Live Media Esports Entertainment.

They also acquired the online casino operator Lucky Dino, the roughly $30 million deal to acquire the assets of the Malta-licensed online casino operator has provided the Esports Entertainment group with a wide range of new assets for their growing business. Not only are they expanding their reach geographically, but they are also committed to the growth of their esports ecosystem.

Just recently they announced their New Jersey GMBL subsidiary had been approved for a licence in New Jersey, allowing them to enter the North American esports betting industry. It looks like we are witnessing the growth of the biggest esports betting corporation in the world.

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