This week, Tim “TimTheTatman” Betar, announced that he had made the decision to sign on with the Texas based esports organisation, Complexity Gaming. For the first time in his ten year career creating content, he has signed on with an organization. According to Tim, he was considering plenty of other organizations before eventually signing on with Complexity.
Complexity Gaming is an esports organization that is based in Texas. It is owned by GameSquare Esports who acquired the organization earlier this year. They field a number of esports rosters across a wide variety of esports titles. The most notable esports roster that operates under their banner is their Counter Strike: Global offensive team.
Complexity Gaming is one of the longest running esports organizations in North America. They were founded in 2003 and have been fielding CS:GO teams since 2004. They are certainly a legacy organisation, but that doesn't stop them from getting results. Their CS:GO roster came first in the BLAST Premier: Spring 2020 European Finals.
Not only does the team have a fantastic history in North American sports but they also have some very significant financial and strategic backing. They are partly owned by Dallas Cowboys owner Jerry Jones as well as billionaire real estate investor, John Goff. They are also major shareholders of GameSquare Esports as well as members of the company's Board of Directors. With this sort of funding and security, it is no wonder why Betar decided to sign on with Complexity. Also, he is a diehard Dallas Cowboys fan, so working with the organization would be icing on the cake.
Tim “TimTheTatman” Betar is no stranger to the world of major branding and content deals. He has already worked with brands like FanDuel, Chipotle, LG, and more. This is just another in a long line of partnership deals signed by a shrewd content creator.
We already had some idea that Betar was planning to shake up earlier this month. In early September, he announced that he would be leaving Twitch. Twitch was his site of choice for the majority of his career, but he decided to move over to YouTube Gaming and began streaming exclusively on that site.
Tim will not just be another content creator on Complexity Gaming's long list of partners. While the financial details of the deal have not been made public, we do know that he will become a content creator for the organization as well as part-owner. As to how much of the organization he actually owns, well we will leave that up to you but with investors like the ones we mentioned earlier, we would assume that he is a minority minority owner.
Tim will be kicking off his new partnership by heading down to Complexity headquarters in Frisco, Texas. He will be taking part in a meet and greet with fans and showing off his new merchandise. It will also work with Complexity for other in-person appearances, branded content and streaming activations, as well as new branded merchandise.
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