This week, BLAST Premier announces a brand partnership with the gaming focused supplement company MADMONQ.
MADMONQ is the first health and performance supplement that provides a wide range of nutritional benefits specifically tailored for gamers' needs. This is only the last in a long line of major sports partnerships with the tournament organizer.
As part of the deal, MADMONQ will be named an Official Health Supplement for their esports events. They will be featured at the BLAST Premier Spring Showdown (13-18 April) and Final (15-20 June).
MADMONQ will provide player and fan resources, improv sketches, in-game health data presented live on broadcast, showcase entertaining and educational features during breaks in the tournament. This is just one of the many partnerships and agreements that BLAST have made in recent months. They have been expanding their reach into the sports scene, and their partnerships show it.
Oliver Clarke, Head of Brand Partnerships for BLAST, spoke on the importance of health and wellbeing in the sports industry in their announcement: “Health, performance and wellbeing play such an important role in sports and gaming. We are delighted to team up with MADMONQ to highlight the importance of a balanced lifestyle and improved performance, at all levels, in the global community. We have some really exciting in-game integrations, player content features and other activations lined up to help bring health and performance to the forefront of esports.”
Michal Noga, Founder of MADMONQ, wrote in the same press release: “BLAST Premier is one of the most-watched Counter-Strike tournaments on the sports calendar and we are excited to bring our game-changing supplements to fans and players. We are proud to partner with an organization that shares our commitment to promoting a healthy lifestyle for gamers around the world and inspiring the community to perform at their highest levels. The work we are doing together will help to inform our future products and support the growth and wellness of the entire sports industry.”
Unsurprisingly, BLAST Premier has been partnering with many major organizations in the sports and wider gaming world. As one of the most popular tournament organizers in the sports industry, they attract some of the most influential partners. In recent months they have made some serious partnership agreements.
Just this week, Coinbase announced that they are sponsoring the upcoming BLAST Premier spring season. This marks the first time that the cryptocurrency exchange has entered the world of esports. The aim of the partnership and sponsor deal is to help bring the world of sports and gaming closer to cryptocurrency through integrated digital activations and player-led content.
Last month, BLAST Premier agreed a deal with German-based IT company Shikenso Analytics to provide commercial brand insight and a selection of analytics for the Counter Strike: Global Offensive Blast Premier 2021 season. The partnership will allow BLAST to gain further insights into the performance of its sponsors and other partners' assets on live streaming services and other forms of social media as well.
In late December of last year, BLAST extended their partnership with online bookmaker Betway. For the third consecutive year, Betway branding will appear alongside BLASTs coverage of CS:GO. Betway esports betting has been a major feature of the BLAST Premier events, and they plan to keep it that way.
BLAST Premier Spring Season will have some serious advertising behind them. It doesn't take a branding genius to realize that the industry believes that BLAST events are the future of the industry. Their new deal with Shikenso is important to their growth. The analytics provided by the company will help BLAST understand the needs of their sponsors and their fans.
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